Internet searches have evolved rapidly over the last five years. The revolution has moved rapidly from searches on chunky desktops to laptops and tablets and onto smartphones. In 2018, increasing numbers of people are using voice search on Google to get answers.
This should not be surprising given the fact the smartphone has become a mobile officer for many of us. If we are in traffic or walking around, it’s much easier and safer to use voice search than to type queries into our phones.
La...
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Blogging
How To Make Your Business Rank in the Google Local 3 Pack
The Google Local 3 Pack is valuable real estate for local businesses. It’s the first place many consumers look on a Google search and it’s become more competitive to get on the map in recent years.
Before the summer of 2016, the 3 pack was a 7 pack. It was a lot easier to show up at the top of search results.
We have seen considerable ‘3 pack angst’ since that change. But before you go out and buy expensive ads, you should be aware of the ways of increasing your chances of getting on the 3...
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Quick and Easy SEO Tips – A Beginner’s Guide
We have been living in the new digital landscape of SEO for more than a decade but many small business owners remain clueless about the world of Search Engine Optimization. It can be challenging to know where to start and where to turn for quick and easy SEO tips.
Faced with this bewildering new normal, it's hardly surprising that many smaller enterprises avoid tackling their SEO problems or outsource them. Many businesses are fighting every day to grow or even to make ends meet. They may hav...
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Blog Length is Key to Search Engine Recognition
I am often asked by small businesses or attorneys about blog length, and how long the optimum blog post should be. This is an important question because many business owners believe that their pages and blog posts will rank well if they look attractive.
In reality, if a blog post is too short, it won't rank well. Fashion may be obsessed with skinny models, but Google doesn't have much time for skinny blog posts. That's because the search engines assume under weight posts are starved of su...
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Ten Top Tips for An Effective Law Firm Blog
Lawyers tend to be fastidious people. They would not be successful in what they do without a keen attention to detail. Appearance is also important to attorneys. When you show up in court, you want to look your best. How can a judge or jury respect your expert opinion, if you don't respect your own wardrobe?
In saying that many law firms fail to take the same approach to their websites. I still find websites out there that are the equivalent of 1974 in fashion sense. They are wearing facial hai...
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