By David Macaulay Vertaslegalmedia@hotmail.com It’s affectionately known as “Penguin” but Google’s new algorithm change has left some businesses wondering if they are going to be left in unfamiliar waters. As a legal writer, blogger and marketer, the recent tweak has led me to ask some fundamental questions about whether the SEO techniques I have picked up over 18 intensive months no longer hold good or at least need to be amended. There are no easy answers from the outset. Google doesn’t ...

By David Macaulay Vertaslegalmedia@hotmail.com It’s affectionately known as “Penguin” but Google’s new algorithm change has left some businesses wondering if they are going to be left in unfamiliar waters. As a legal writer, blogger and marketer, the recent tweak has led me to ask some fundamental questions about whether the SEO techniques I have picked up over 18 intensive months no longer hold good or at least need to be amended. There are no easy answers from the outset. Google doesn’t ...